SEO-03 · Applied search programme
Website SEO course: technical base, intent, structure and content
How to make a site legible to search engines and to people at the same time: the technical base, search intent, semantics, architecture, and a content system that can actually be maintained.
Who it is for
- owners of sites and online stores who depend on organic traffic
- editors and content managers who publish regularly
- developers who want the search consequences of their decisions
- anyone accountable for traffic without a background in search
What you will be able to do
- audit the technical base: rendering, response codes, robots, sitemap, canonicals
- read search intent and choose the page format that answers it
- collect and group semantics without bloat or cannibalisation
- design a site architecture that survives growth
- run a content system: page templates, editorial cycle, updates, removals
- describe pages with schema.org without inventing facts
- build internal linking that carries both weight and a reader
- read analytics and indexing across Google, Yandex and Bing
- understand how pages end up inside AI search answers
What you keep after the course
- a technical audit of your own site
- a semantic map with intents assigned
- a section architecture with URL rules
- a content page template and an indexing checklist
Programme
- Module 1
Technical SEO
Speed, rendering, response codes, robots, sitemap and canonical addresses.
- Module 2
Search intent
What a person is actually looking for, and which page format answers that query.
- Module 3
Semantics
Collecting and grouping queries without bloat and without pages competing with each other.
- Module 4
Site architecture
Sections, URLs, depth, and a structure that still makes sense after it triples in size.
- Module 5
Content systems
Page templates, an editorial cycle, and the discipline of updating and removing pages.
- Module 6
Schema.org
Markup that describes a page to machines accurately — and never claims what the page does not contain.
- Module 7
Internal linking
Passing weight and leading a reader onward instead of building a dead end.
- Module 8
Analytics and indexing
Google, Yandex and Bing: reports, coverage checks and diagnosing why a page is missing.
- Module 9
AI Search
How pages become sources inside AI answers, and what a page needs to be quotable.
Terms
The course costs 3,900 RUB. The school does not guarantee rankings or traffic volume: search depends on the market, competition and algorithms.