AD-02 · Applied visual programme
AI for designers: a course on controlled visual results
How to stop collecting accidental pretty images and start producing a controlled visual result — from concept and art direction to a brand system, interfaces and the rights question nobody wants to open.

Who it is for
- designers moving their practice onto AI tools
- people producing the visual side of their own project alone
- art directors who need a series to hold together, not one lucky frame
- anyone who wants a visual language of their own instead of a trend
What you will be able to do
- turn a task into a visual concept with stated constraints
- hold tone, light, composition and material across a whole series
- run systemic prompting for images: templates, variables, repeatability
- select, critique and finish a result to production quality
- assemble a brand system: type, colour, grid and rules of use
- carry a visual system into interfaces without losing legibility
- work within copyright, licensing and honest disclosure of AI use
What you keep after the course
- a moodboard and a written visual concept
- a library of visual prompts with variables and series
- a short brand-system guide with rules of use
- a set of interface screens built on that system
Programme
- Module 1
Visual concept
From a task to an image: references, constraints and the criteria a result has to meet.
- Module 2
Art direction
Holding one tone, one light and one material across a series instead of a single frame.
- Module 3
Image generation
Controlling frame, style and detail. Iteration as a procedure rather than a lottery.
- Module 4
Systemic prompting for images
Templates, variables, series and the repeatability that makes a visual language possible.
- Module 5
Brand systems
The logic of an identity: typography, colour, grid, and the rules that keep it intact.
- Module 6
Interfaces
How a visual system becomes screens and stays readable under real content.
- Module 7
Selection and finishing
Critique, choice, retouching and taking an image to production quality.
- Module 8
Rights and ethics
Copyright, licences and disclosing the use of AI honestly to a client and an audience.
Terms
The course costs 2,600 RUB. The practical project is adapted to your visual task.