AD-02 · Applied visual programme

AI for designers: a course on controlled visual results

How to stop collecting accidental pretty images and start producing a controlled visual result — from concept and art direction to a brand system, interfaces and the rights question nobody wants to open.

A woman in an orange sweater sketching a colour moodboard on a tablet

Who it is for

  • designers moving their practice onto AI tools
  • people producing the visual side of their own project alone
  • art directors who need a series to hold together, not one lucky frame
  • anyone who wants a visual language of their own instead of a trend

What you will be able to do

  • turn a task into a visual concept with stated constraints
  • hold tone, light, composition and material across a whole series
  • run systemic prompting for images: templates, variables, repeatability
  • select, critique and finish a result to production quality
  • assemble a brand system: type, colour, grid and rules of use
  • carry a visual system into interfaces without losing legibility
  • work within copyright, licensing and honest disclosure of AI use

What you keep after the course

  • a moodboard and a written visual concept
  • a library of visual prompts with variables and series
  • a short brand-system guide with rules of use
  • a set of interface screens built on that system

Programme

  1. Module 1

    Visual concept

    From a task to an image: references, constraints and the criteria a result has to meet.

  2. Module 2

    Art direction

    Holding one tone, one light and one material across a series instead of a single frame.

  3. Module 3

    Image generation

    Controlling frame, style and detail. Iteration as a procedure rather than a lottery.

  4. Module 4

    Systemic prompting for images

    Templates, variables, series and the repeatability that makes a visual language possible.

  5. Module 5

    Brand systems

    The logic of an identity: typography, colour, grid, and the rules that keep it intact.

  6. Module 6

    Interfaces

    How a visual system becomes screens and stays readable under real content.

  7. Module 7

    Selection and finishing

    Critique, choice, retouching and taking an image to production quality.

  8. Module 8

    Rights and ethics

    Copyright, licences and disclosing the use of AI honestly to a client and an audience.

Terms

The course costs 2,600 RUB. The practical project is adapted to your visual task.

Other programmes of the school