VITON13School

Online courses in AI, AI design and SEO

Build the skills for what comes next.

Tile photos are AI-generated

Applied artificial intelligence, design and search as one working system.

Thirteen skills. One working system.

  • Framing the task
  • Prompting
  • Verification
  • Automation and agents
  • Visual concept
  • Art direction
  • Brand system

Artificial Intelligence

The core programme of the school: working with AI deliberately, from framing a task to your own automation and agents.

Explore the course
A laptop on a stack of books and notebooks beside an espresso cup
Module 02Frame the task
  1. Role — editor of a product newsletter
  2. Context — three launches, one audience
  3. Limits — 120 words, no invented numbers
  4. Accept if — every claim has a source
A man writing in a notebook at a desk in warm evening light
VITON13 SCHOOL

“We do not teach tools. We teach how to build systems.”

VITON13 SCHOOLThe school manifesto

Manifesto

We do not teach tools. We teach how to build systems.

Artificial intelligence stopped being a separate profession. It became a layer that runs through the work of a designer, an editor, a founder and an engineer.

Access to the models is no longer the problem — everyone has it. The problem is that almost nobody turns that access into a repeatable result. One good answer is luck. A method that returns the same quality on the tenth attempt is a skill.

VITON13 SCHOOL is built around one idea: a skill counts as learned only when it leaves an artefact behind. Not lecture notes, but a working prompt library. Not inspiration, but a brand system. Not a list of recommendations, but a site that gets indexed.

We do not promise speed, ease or guaranteed numbers. We are accountable for the method: break the task down, assemble the system, verify the result, record it, and repeat it without us.

VITON13 SCHOOL — VITON13 Studio's own school.

Design in Artificial Intelligence

Art direction and image generation as a controllable process — concept, brand system, interfaces, selection and rights.

Explore the course
A woman in an orange sweater sketching a colour moodboard on a tablet
Visual concept
  1. Mood — calm, tactile, honest
  2. Light — soft daylight from the left
  3. Materials — knit, paper, ceramic
  4. Avoid — gloss, neon, stock smiles

Website SEO

Technical SEO, search intent, semantics, site architecture, content systems, schema.org, analytics and indexing.

Explore the course
A magnifying glass, index cards and a hand-drawn site map in a notebook
Technical audit
  1. robots.txt — ok
  2. sitemap.xml — ok
  3. Canonical URLs — 3 to fix
  4. Rendering — server side
  • 3programmes, one method
  • 24modules with practice
  • 4languages, same facts
  • ₽1,300the first course costs
Programmes

Three programmes. One method.

Choose the programme that matches your task, or let the AI Course Planner recommend a starting point. Every course includes practice and your own project.

01 / 03Available
A laptop on a stack of books and notebooks beside an espresso cup

The core programme of the school

Artificial Intelligence

The broadest and the deepest programme at once: how to work with artificial intelligence deliberately — from framing the task, through prompting and verification, to automating your own processes, building agents and assembling a system that is yours.

Open the course
₽1,300Online course · practice and a project
Explore the programme

What you will learn

  • frame a task so the model returns a reproducible result
  • build prompt systems: role, context, constraints, acceptance criteria
  • research a topic with AI and verify facts before they reach your work
  • automate personal and work processes end to end
  • assemble AI agents for a concrete scenario and know when not to
  • recognise the risks: data exposure, hallucination, copyright, accountability

Core modules

  1. Working with AI deliberately

    How a model actually behaves, what it can do and where it breaks. Task, context, constraints — and why most bad answers are bad questions.

  2. Prompting as engineering

    Roles, templates, chains, acceptance criteria and versioning. Turning a lucky answer into a repeatable procedure.

  3. Research and verification

    Searching, comparing sources, filtering out hallucination, and recording what survived the check.

  4. Automating processes

    Taking routine apart, choosing the points worth automating, and assembling scenarios that keep running without you.

  5. AI agents

    Tools, memory, steps, control and stopping conditions. Where an agent earns its place and where it does damage.

  6. Your own systems

    Connecting prompts, data and processes into one personal system instead of a folder of clever tricks.

  7. Safety and responsibility

    Data, confidentiality, copyright and the honest limits of applying AI to someone else's work.

The course costs 1,300 RUB. Your place and learning format are confirmed before payment.

02 / 03Available
A woman in an orange sweater sketching a colour moodboard on a tablet

Applied visual programme

Design in Artificial Intelligence

How to stop collecting accidental pretty images and start producing a controlled visual result — from concept and art direction to a brand system, interfaces and the rights question nobody wants to open.

Open the course
₽2,600Online course · practice and a project
Explore the programme

What you will learn

  • turn a task into a visual concept with stated constraints
  • hold tone, light, composition and material across a whole series
  • run systemic prompting for images: templates, variables, repeatability
  • select, critique and finish a result to production quality
  • assemble a brand system: type, colour, grid and rules of use
  • carry a visual system into interfaces without losing legibility
  • work within copyright, licensing and honest disclosure of AI use

Core modules

  1. Visual concept

    From a task to an image: references, constraints and the criteria a result has to meet.

  2. Art direction

    Holding one tone, one light and one material across a series instead of a single frame.

  3. Image generation

    Controlling frame, style and detail. Iteration as a procedure rather than a lottery.

  4. Systemic prompting for images

    Templates, variables, series and the repeatability that makes a visual language possible.

  5. Brand systems

    The logic of an identity: typography, colour, grid, and the rules that keep it intact.

  6. Interfaces

    How a visual system becomes screens and stays readable under real content.

  7. Selection and finishing

    Critique, choice, retouching and taking an image to production quality.

  8. Rights and ethics

    Copyright, licences and disclosing the use of AI honestly to a client and an audience.

The course costs 2,600 RUB. The practical project is adapted to your visual task.

03 / 03Available
A magnifying glass, index cards and a hand-drawn site map in a notebook

Applied search programme

Website SEO

How to make a site legible to search engines and to people at the same time: the technical base, search intent, semantics, architecture, and a content system that can actually be maintained.

Open the course
₽3,900Online course · practice and a project
Explore the programme

What you will learn

  • audit the technical base: rendering, response codes, robots, sitemap, canonicals
  • read search intent and choose the page format that answers it
  • collect and group semantics without bloat or cannibalisation
  • design a site architecture that survives growth
  • run a content system: page templates, editorial cycle, updates, removals
  • describe pages with schema.org without inventing facts
  • build internal linking that carries both weight and a reader
  • read analytics and indexing across Google, Yandex and Bing
  • understand how pages end up inside AI search answers

Core modules

  1. Technical SEO

    Speed, rendering, response codes, robots, sitemap and canonical addresses.

  2. Search intent

    What a person is actually looking for, and which page format answers that query.

  3. Semantics

    Collecting and grouping queries without bloat and without pages competing with each other.

  4. Site architecture

    Sections, URLs, depth, and a structure that still makes sense after it triples in size.

  5. Content systems

    Page templates, an editorial cycle, and the discipline of updating and removing pages.

  6. Schema.org

    Markup that describes a page to machines accurately — and never claims what the page does not contain.

  7. Internal linking

    Passing weight and leading a reader onward instead of building a dead end.

  8. Analytics and indexing

    Google, Yandex and Bing: reports, coverage checks and diagnosing why a page is missing.

  9. AI Search

    How pages become sources inside AI answers, and what a page needs to be quotable.

The course costs 3,900 RUB. The school does not guarantee rankings or traffic volume: search depends on the market, competition and algorithms.

  • Under 13,000 RUBEvery VITON13 SCHOOL course costs less than 13,000 RUB. The exact price is shown before a course is added to the bag.
  • Practice during and afterPractice runs through the programme and continues after it, including a final applied assignment with feedback.
  • Your own projectEvery learner builds a project connected to the course. We help define it, assemble it and bring it to a result you can show.
Why it works

One system rather than three unrelated courses

AI, design and search are taught as connected disciplines. What you frame in the first programme you visualise in the second and make discoverable in the third.

Connected disciplines

A prompt system, a visual language and a site architecture are three views of the same decision. Taught apart they stay hobbies; taught together they become a working method.

Practice with verification

Every assignment passes through a check: the source, the fact, the repeatability. The model proposes — you verify, and you are the one accountable for the result.

An artefact at the end

You leave each direction holding something of your own: a prompt library with versions, a visual system with rules, a technical map of your site.

A hand drawing a four-step diagram in a notebook next to a laptop
The loop

Four steps, repeated until they become yours

The same loop runs through every programme. It is deliberately short, because a method you cannot repeat from memory is not a method.

  1. 01

    Break the task down

    We start with the task rather than the tool: what has to change after the learning, and how that change will be visible to someone who is not you.

  2. 02

    Assemble the system

    We build a repeatable process — input, steps, criteria, control points — so the result stops depending on the mood of a single session.

  3. 03

    Verify

    We check the result against facts and against repeatability. Something that worked once is an anecdote; something that works on demand is a method.

  4. 04

    Record the artefact

    We fix the result in a form that can be handed over: a file, a template, a system, a page. What cannot be handed over has not been learned.

AI COURSE PLANNER · 03 QUESTIONS

Find the course that solves your task.

Choose a goal, your current level and a comfortable practice rhythm. The planner explains the recommendation — it does not invent a universal answer.

01What needs to change?

02Where are you starting?

03Your practice rhythm

Planner recommendation
Artificial Intelligence₽1,300
Why this course

It builds the base first: task framing, verification and automation. It is the strongest starting point when AI should become part of daily work.

  • Practice during the course
  • Final practice after the course
  • Your own project with school support
V13 / PROFILELearner profile

These details travel with the course into the bag. You can still adjust them at checkout.

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Who it is for

Built for people who intend to do the work

The school suits those who have a task and want a method for it. It does not suit anyone looking for a shortcut, a guaranteed number or a course to watch in the background.

  • beginners starting from zero and ready to work with their hands
  • practitioners who have a project but no system behind it
  • designers moving their practice onto AI tools
  • site owners who need search to become manageable
  • specialists who want their routine work to stop being manual
  • teams assembling one shared standard for working with AI

FormatsThe exact format, schedule and scope of each programme are published when its admission opens.

01

Online

The school runs online: access to the material and to the practice does not depend on your city.

02

Work on your own project

Every module leans on a real task of yours, or on a study case if you do not have one yet.

03

Review of the work

Results are discussed: what worked, what did not, and what to change on the next pass.

04

Materials and templates

Each module leaves behind something usable — a template, a checklist, a structure — not only a recording.

Student route

How learning works

The route is short and transparent: choose, add a course, complete the learner profile and confirm the start with the school.

  1. 01

    Choose a course

    Use the AI Course Planner or choose one of the three programmes by task and price.

  2. 02

    Reply from the school

    We receive your learner profile, confirm the next start and send the programme conditions in full.

  3. 03

    Start

    Learning begins with your task being broken down, not with general theory.

  4. 04

    Practice and review

    Modules run together with assignments, and the work is reviewed rather than collected.

  5. 05

    Result

    You finish with artefacts and a system you can keep using without the school.

Directions

The questions the school keeps returning to

These are the lines of thinking behind the programmes. They are the reason the modules are ordered the way they are.

01

A prompt as an engineering problem

Why a good answer is a specification rather than a phrase, and what changes once prompts get versions, criteria and reviews.

02

Verifying what a model returns

Where hallucination actually appears, which checks catch it cheaply, and what a working verification protocol looks like.

03

A visual language assembled by a system

How a series holds together: constraints, variables and repeatability instead of a folder of unrelated good frames.

04

Site architecture as a way of thinking

Why the structure of a site is a statement about the subject, and how a wrong structure quietly caps everything above it.

05

Search after AI answers

What changes for a page when the answer is assembled by a model, and what makes a page worth quoting at all.

Online

VITON13 SCHOOL Enrolment 2026

All three programmes can be added to your bag today. The nearest start is confirmed with you personally.

Choose a course
Current updates

News from VITON13 SCHOOL

Programme availability, admission and school tools, in one place.

School update / 01

01 · Artificial Intelligence — 1,300 RUB

Available to add to the bag. The school confirms the next start before payment.

Read update
School update / 02

02 · Design in Artificial Intelligence — 2,600 RUB

Available to add to the bag with a practical visual project.

Read update
School update / 03

03 · Website SEO — 3,900 RUB

Available to add to the bag with a project based on the learner's own website.

Read update
All school updates
School guides

Ideas you can put to work.

Practical field guides from the three disciplines we teach. Start reading; then choose the course that fits your next project.

Explore all guides
School library

Take something useful with you.

Worksheets, spreadsheets and guides. Free, with no sign-up.

Open the library
Reviews

What students say

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FAQ

Questions about VITON13 SCHOOL

Straight answers, including where the answer is that we do not know yet.

When does the Artificial Intelligence course start?

The date has not been announced. We write to everyone on the waiting list as soon as admission opens, and the waiting list carries no obligation.

How much does the course cost?

Artificial Intelligence costs 1,300 RUB, AI Design costs 2,600 RUB and Website SEO costs 3,900 RUB.

Do I need experience to start?

No. The Artificial Intelligence programme is built to work from zero, but it does require you to actually do the practice.

How is this different from free material online?

Scattered advice does not add up to a system. The school gives a method, an order and a verification step, and you finish holding artefacts of your own.

Is there a certificate?

The form of confirmation is decided when admission opens. We do not promise a document that does not exist yet.

Do you guarantee search results?

No. Rankings and traffic depend on the market, the competition and the algorithms. We are accountable for the method and for your ability to repeat it without us.

What can I actually get today?

All three courses can be added to the bag, and the Excel finance and task planners can also be requested at the price shown.

Which languages is the school available in?

This page is available in Russian, English, Spanish and French, with the same facts in each language.

Waiting list

Start with a task. Leave with a method.

Leave a contact if you are not ready to buy. No payment, no obligation and no unrelated newsletter.

Which programme are you interested in?

We write once, when admission for the selected programme opens. Your contact is not passed on to anyone.

VITON13 SCHOOL is part of the VITON13 ecosystem. viton13.com

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Terms and notes

  1. The official course prices are shown on this page in roubles. Dates, format and the final scope are confirmed with each learner before payment. All three courses can be added to the bag; the Excel finance and task planners are requested at the price shown.
  2. The form of completion confirmation is decided when admission opens. The school does not promise a certificate or a document that does not exist yet.
  3. No result in search rankings or traffic is guaranteed: rankings depend on the market, the competition and the algorithms. The school is accountable for the method and for your ability to repeat it without us.
  4. After you add a course and complete the learner profile, the school confirms the next start and sends the programme conditions in full. Nothing is charged before that confirmation.
  5. Leaving a contact for the waiting list carries no payment and no obligation, and brings no unrelated newsletter.