Marketing Skills: a whole marketing team packed into agent files
Marketing Skills is one repository with roughly fifty skills for marketing work, from auditing a landing page to cold outbound and paid campaigns. Each skill is a markdown file holding a method, and the product-marketing skill keeps a shared context document on your product, audience and positioning that every other skill checks first.
Diagnoses conversion problems on pages and forms with cro, signup, onboarding, popups and paywalls for upgrade screens.
Writes and edits copy: copywriting for landing pages, copy-editing for existing text, emails for sequences and cold-email for B2B outbound.
Covers search work with seo-audit, ai-seo for AI answers, programmatic-seo for template pages, plus schema and site-architecture.
Handles paid traffic and measurement through ads, ad-creative, ab-testing, analytics, attribution and conversion-tracking.
The marketing-council skill simulates a board of famous marketers so one question gets several expert viewpoints.
When to use it
You are planning a product or feature launch, including a Product Hunt day, and want a structured plan.
A landing page gets traffic but few signups, and you need to find where visitors drop off.
You are rethinking pricing tiers or building an offer with a guarantee, bonuses and clear framing.
Ask your agent
Fill in product-marketing for my booking app: audience, competitors, positioning.
Review our pricing page and suggest three A/B test hypotheses with expected impact.
Draft a five-email onboarding sequence for trial users who have not activated yet.
Questions
How do I install Marketing Skills?
Run npx skills add coreyhaines31/marketingskills to add the full pack to your project. Then start with the product-marketing skill.
Does Marketing Skills work in Codex or Cursor?
Yes. The README names Claude Code, OpenAI Codex, Cursor, Windsurf and any agent that supports the Agent Skills spec.
Why does everything depend on product-marketing?
It stores the shared facts about your product, audience and positioning. The other skills read it first so they do not ask you the same questions again.
